Genius

I'm stealing this straight from Gawker, but it's too good not to steal. These images are from a campaign devised by Saatchi & Saatchi for the 30% off sale at the Italian English-language bookstore Mondadori earlier this year. Thinking about how this campaign might have advertised Irish novels, there aren't many contenders. Flann O'Brien seems to lead the way where numerical titles are concerned. I wonder how At Swim 1.4 Birds and The 2.3rd Policeman sold during the Mondadori sale. Better than The Barrytown Dilogy, I'd imagine. Or Paddy Clarke Ha Ha h...

Never mind.